MLM Success – Learn the Basics FIRST!
MLM Success, plainly put, depends upon your understanding of the basics when you enter into your online or home business. A lot of information is going to be thrown your way very quickly and if you don’t know or understand the terminology, or aren’t able to quickly grasp presented concepts, it all may become very daunting to you. That is, at best, you’ll struggle for hours getting into the swing of things or at worse, it will all become so daunting that you quickly give up on it.
So here are the basics:
MLM Success depends upon a 4 tiered foundation:
1) Lead Generation
2) Conversion
3) Training
4) Retention
Lead Generation. The word “Lead”, is derived from the early days of sales. Salesmen would go door to door selling their products and when they found someone that was interested, they called them a “lead”.
What’s Lead Generation all about? Simply put, the more leads you can bring to your business, the higher the percentage of people that will join you and/or buy your product. Just like in a store. Who’s going to do more business? The store with a lot of customers in it or the one with very few? There are two categories of lead generation. First is face-to-face (or, “off-line” lead generation) and the second is online lead generation. There are endless methods for obtaining leads in both areas; what is most important is to find the method that works best for you and the one(s) you are most comfortable with.
Conversion. Conversion basically means, once you find someone who is interested in your product, how do you get them to sign up and/or buy from you. The MOST important fact to remember here is, people do not simply buy your product, they buy YOU as well. They buy your energy, they buy your passion, they buy from you because they *trust* you. Never, ever, compromise your integrity. It’s not worth it. Ask yourself, are you more likely to buy something again from someone you trust, know and respect? Absolutely. Congruently, you’re more likely to send them referrals, too, aren’t you?
Conversion also requires knowing your product and the how and why of it all. The more you know about what it is you’re selling, the more confident you are in making the sale. Your confidence breeds confidence in your buyer and hopefully a new and budding relationship will ensue. Finally, ask for the sale. In sales terminology, this is known as “closing” the sale. If you’re face-to-face (or on the phone), how can you make the sale if you don’t ask for it? Because if you don’t, your customer will simply think you were having one big informative chat on your product between the two of you. Seriously! Online leads may be a bit different in that your lead may actually have the gumption to click a button to sign up, but if they’re on the fence, it will do you a WORLD of good to get on the phone, have a nice (but brief) conversation with them and then ask them to sign up. Chances are, they won’t think anything of it and they will!
Training. Once you have someone signed up, you have to keep them fired up about the business. The best way to do this is keep them informed and keep them trained. The MLM I am involved with has weekly face-to-face AND a weekly online webinar to keep us all up to date and up to speed. Fortunately, for me, the founders of the MLM success system I belong to incorporate these type of meetings into the business and it’s a gas to tune in. Your knowledge base, skills and passion will continuously grow within you AND your new teammate by keeping the information flowing on a continuous basis.
Retention. Retention goes hand-in-hand with training. If you and your new teammates are fired up about the business, chances are they’ll be fired up to stay for the long-term and be equally as fired up about recruiting new leads to generate more prosperity for both of you.
That’s it in a nutshell. If you truly want MLM success, learn the basics first. Understanding these 4 principals will establish your MLM foundation and hopefully allow you to begin your new business by heading in the right direction. Get started in the right direction right now by going to my website and providing your name, email and phone number in the form at the bottom of the page and I’ll begin showing you all that I’ve learned on getting started and prospering with your new MLM.
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