MLM Success – The Tools You’ll Need – Part 2
One major factor in MLM success is being able to implement your business marketing strategy in a timely and coordinated way. There are many tools out there at your disposal to use. This is part 2 of the article, “MLM Success, The Tools You’ll Need”.
In part 1, I discussed implementing Aweber for use as an email autoresponder. Using your own ISP hosted WordPress blog. Utilizing Onlywire to content market to social networking sites and harnessing the power of using social networking sites themselves.
Part 2 now begins with:
5) YouTube. More powerful than Facebook, is YouTube. People are visual. Therefore, providing a video along with your printed information increases your percentage of lead capture sometimes by as much as 30%. All you need to begin making videos is a decent webcam. Webcams range from about $20 – $100. I recommend one in the mid range to allow for higher rate video capture (so your videos will look seamless and smooth). After you create a video, create a YouTube account, upload your video(s) and then integrate it/them into your blog.
6) Article Submitter Software – Some folks out there use a form of article submitting software. These applications allow you to write articles and then upload them to your favorite article websites (such as this one) in just a few clicks. The benefit in this is you save time and your article is posted on many different websites in just a few minutes. The search engines love articles and article submitting is one of the fastest ways to, not just get highly ranked relatively quickly, but a great way to generate new leads. Article submission software typically runs in the $70 – $125 range.
7) AdSense, Pay per Click – AdSense and Pay per Click are two paid ways to promote your business. The next time you go onto Google, those advertisements you see on the sides of the webpage are paid advertisements. Every time someone clicks them, you pay a relatively small, predetermined amount of money for the opportunity you give Google to show your ad. Typically, these ways of advertising take dedicated budgets but can have good results. Cost, $.01 – $? per click.
Training programs – Getting trained on how to generate leads, how to market, how to coordinate your workflow, etc, etc, is a huge way to get a quick leg up in generating MLM success. Two exceptional resources are MLM Lead System Pro (MLSP) and Viral Content Magic. MLSP has a dedicated group of online network marketing gurus that are crazy passionate about making money and sharing their strategies. Their website is loaded with video training on everything you need to begin your business and they keep you updated with live, weekly webinars. An off-shoot of MLSP is Viral Content Magic. VCM was begun in response to MLSP members inquiring about having a road map that takes you literally from step one, to step two, to step three in creating a business. The resources there are dedicated to showing you how to take massive action and giving you the road map on how to do it. Cost: MLSP, $1 for first 2 weeks, then on-going $50 monthly subscription. VCM, one payment of (at the time of this writing), $249.
MLM success takes a bit of effort at first, but is well worth the investment over the long-haul. These are some of the resources those that are successful utilize. Huge rewards have been made by members that got fired up, stayed dedicated and worked their plans. Begin your rewarding journey in MLM right now by visiting me and by checking out the resource links here on the blog. Leave your name, email and phone number and I’ll start sending you email on all the whys and hows of MLM success today.
MLM Success – The Tools You’ll Need – Part 1!
MLM Success, from the time that you start your new business, is reliant upon many things. One major factor in MLM success are tools out there that are available that you may not be aware of. With these tools at your disposal, you can properly coordinate your plan of attack.
When I first started in MLM, I was besieged with all this great information about the company and about the products they sold. But no one gave me any specific tools on how to proceed. My upline was doing things the old fashioned way; meet people, tell them about the product. We gravatated to doing conventions and doing public demonstrations that garnered us a little business as well. We hit the phones afterwards to respark the energy the people had when they met us. For me, however, being a mostly introverted person, “eagerly” meeting people only goes so far before I burn out.
Disclaimer: I don’t want to pitch you on any specific company here, I just want to introduce you to some of the companies out there that can assist you with your workflow so you don’t waste countless hours of your time waffling around.
1) AWeber – AWeber is an email marketing software that generates email autoresponses for you. By setting up an account with AWeber ($1, 30 day trial period, afterwards, $20+/mo.), you can create email campaigns for your company. It works by autoresponding (sending out emails) to anyone (your new lead) that signs up to receive new information from you. I was receiving a new email every 3 days from my upline before I got started and each email had some new information in it that I got curious about. After about 10 of these emails, I signed on. Pretty powerful communicating with people while you sleep. www.aweber.com
2) WordPress – WordPress is a blog tool and personal publishing platform. You must have a blog to communicate your business and help funnel people to your product. I like WordPress because it has a myriad of tools and widgets you can incorporate to assist you in getting ranked on the search engines. A WordPress blog is free via their website, but it is recommended you use an online provider like GoDaddy or HostGator to host it. That way, you have full access to all the tools WordPress has and you’re not limited in your creativity by the WordPress site itself. (See my blog entry entitled, “Will Your Blog be Deleted”.) Cost – $4.95 – 9.95/mo ISP (internet service provider)hosting costs, plus domain name registration. WordPress installation thereafter is free. If you don’t use HostGator or GoDaddy as your ISP, be sure to ask the company you use if WordPress is accessible through them.
3) Onlywire – Onlywire is a service that allows you to spread your content to multiple social sites at the click of one button. Getting the word out to everyone is the name of the game and Onlywire does this wonderfully. With one click, your information is sent to and automatically posted on dozens of social networking sites instantaneously. Onlywire is free and only takes a few minutes to set up. www.onlywire.com
4) Speaking of social networking sites, you need a Facebook account at absolute minimum. Facebook is number 3 overall in search engine rankings and is a self-marketer’s and promoter’s dream come true. With over 100 million users, 10 million active users each day, 375,000 new accounts each day, it’s crazy not to utilize this amazing platform to promote your message. Other people out there use MySpace, too. I’m a bit older than the typical MySpace user, so I stick with Facebook. Either way, use these, and other social networking sites to your advantage! www.facebook.com, www.myspace.com.
My second portion of the tools you’ll need for MLM success is next. Get the rest of the story by going to part 2 right now!
MLM Success – Learn the Basics FIRST!
MLM Success, plainly put, depends upon your understanding of the basics when you enter into your online or home business. A lot of information is going to be thrown your way very quickly and if you don’t know or understand the terminology, or aren’t able to quickly grasp presented concepts, it all may become very daunting to you. That is, at best, you’ll struggle for hours getting into the swing of things or at worse, it will all become so daunting that you quickly give up on it.
So here are the basics:
MLM Success depends upon a 4 tiered foundation:
1) Lead Generation
2) Conversion
3) Training
4) Retention
Lead Generation. The word “Lead”, is derived from the early days of sales. Salesmen would go door to door selling their products and when they found someone that was interested, they called them a “lead”.
What’s Lead Generation all about? Simply put, the more leads you can bring to your business, the higher the percentage of people that will join you and/or buy your product. Just like in a store. Who’s going to do more business? The store with a lot of customers in it or the one with very few? There are two categories of lead generation. First is face-to-face (or, “off-line” lead generation) and the second is online lead generation. There are endless methods for obtaining leads in both areas; what is most important is to find the method that works best for you and the one(s) you are most comfortable with.
Conversion. Conversion basically means, once you find someone who is interested in your product, how do you get them to sign up and/or buy from you. The MOST important fact to remember here is, people do not simply buy your product, they buy YOU as well. They buy your energy, they buy your passion, they buy from you because they *trust* you. Never, ever, compromise your integrity. It’s not worth it. Ask yourself, are you more likely to buy something again from someone you trust, know and respect? Absolutely. Congruently, you’re more likely to send them referrals, too, aren’t you?
Conversion also requires knowing your product and the how and why of it all. The more you know about what it is you’re selling, the more confident you are in making the sale. Your confidence breeds confidence in your buyer and hopefully a new and budding relationship will ensue. Finally, ask for the sale. In sales terminology, this is known as “closing” the sale. If you’re face-to-face (or on the phone), how can you make the sale if you don’t ask for it? Because if you don’t, your customer will simply think you were having one big informative chat on your product between the two of you. Seriously! Online leads may be a bit different in that your lead may actually have the gumption to click a button to sign up, but if they’re on the fence, it will do you a WORLD of good to get on the phone, have a nice (but brief) conversation with them and then ask them to sign up. Chances are, they won’t think anything of it and they will!
Training. Once you have someone signed up, you have to keep them fired up about the business. The best way to do this is keep them informed and keep them trained. The MLM I am involved with has weekly face-to-face AND a weekly online webinar to keep us all up to date and up to speed. Fortunately, for me, the founders of the MLM success system I belong to incorporate these type of meetings into the business and it’s a gas to tune in. Your knowledge base, skills and passion will continuously grow within you AND your new teammate by keeping the information flowing on a continuous basis.
Retention. Retention goes hand-in-hand with training. If you and your new teammates are fired up about the business, chances are they’ll be fired up to stay for the long-term and be equally as fired up about recruiting new leads to generate more prosperity for both of you.
That’s it in a nutshell. If you truly want MLM success, learn the basics first. Understanding these 4 principals will establish your MLM foundation and hopefully allow you to begin your new business by heading in the right direction. Get started in the right direction right now by going to my website and providing your name, email and phone number in the form at the bottom of the page and I’ll begin showing you all that I’ve learned on getting started and prospering with your new MLM.
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